On the inaugural day of EICMA 2024, the Morbidelli World Première electrified the international trade fair, capturing the attention of the global press, dealers, and motorcycling enthusiasts alike. Morbidelli’s highly anticipated brand relaunch unveiled three remarkable motorcycles: the T352X, T502X, and F352, heralding a new era of Italian craftsmanship and innovation.

 

MBP Morbidelli: A Legacy Revived

 

Dante Bustos, Global CMO of Keeway Group, opened the event with a compelling look back at Morbidelli’s storied history and the recent revival of this iconic brand. More than a mere acquisition, the new Morbidelli brand embodies a rich heritage of engineering, design, and racing excellence. The brand has established a state-of-the-art facility in Budrio, Italy, near Bologna, housing the Centro Stile Morbidelli, where vision meets innovation.

 

These developments mark a pivotal chapter in Italy’s motorcycle legacy, continuing the work of legends like Giancarlo Morbidelli, Paolo Benelli, and Enzo Ferrari, whose pioneering spirits elevated Italian motorcycles to the global stage. Today, Morbidelli honors that heritage while pushing boundaries for the future. Dante Bustos emphasized the brand’s meticulous attention to detail, distinguishing Morbidelli motorcycles not merely as products but as sources of pride and satisfaction for riders worldwide.

 

Morbidelli T1002VX: Now Hitting the Market

 

Introduced at EICMA last year, Morbidelli’s flagship 1000cc adventure bike, the T1002VX, is now ready for the European market, with availability expanding to additional regions soon. As the top model in the brand’s adventure lineup, the T1002VX sets new standards for rugged performance, paving the way for the exciting new models showcased this year.

 

 

 

Morbidelli T352X: Mid-Size Adventure with Maximum Versatility

 

The T352X offers a mid-size option in Morbidelli's adventure range, designed for riders seeking a balanced blend of power and agility. Equipped with a 349.2cc twin-cylinder, 8-valve engine delivering 40.9 HP and 31.5 Nm of torque, this model provides a harmonious balance of performance and control.

 

 

Enhanced with a slipper clutch, the T352X ensures smooth handling during rapid decelerations—a feature invaluable on mixed terrains and technical trails. Its impressive 18-liter fuel tank supports extended adventures, while top-tier components like Bosch ABS-enabled disc brakes and Pirelli Scorpion tires add confidence to any journey. The advanced 7-inch TFT display integrates seamlessly with the Morbidelli Connected app, creating a complete digital experience for riders.

 

Morbidelli T502X: Powerhouse for the Advanced Adventurer

 

Sitting at the heart of Morbidelli’s adventure range, the T502X combines formidable power and performance with a design tailored for serious multi-terrain expeditions. With a 486cc twin-cylinder engine, producing 47 HP and 45 Nm of torque, it offers a compelling “usable power” level—a balanced output for real-world adventure needs, as described by Dante Bustos.

 

 

Sharing many features with the T352X, including an 18-liter fuel capacity and a slipper clutch, the T502X ups the ante with double-disc front brakes, J.Juan calipers, Bosch ABS, and robust Pirelli Scorpion tires, all optimized for demanding routes. The cockpit, centered around a vertical 7-inch TFT display, is available with versatile storage options like aluminum or soft bags, making it the ideal companion for extended trips.

 

Morbidelli F352: Street Fighter Redefined

 

Morbidelli’s new F352 takes the fight to the streets with cutting-edge performance and style. This naked motorcycle, inspired by a mini-dragster concept, balances compact design with impressive speed and control. Sharing its platform with the T352X, the F352 offers an exhilarating yet manageable riding experience with its lightweight 170 kg frame.

 

 

Despite its sporty look, the F352 is engineered for comfort, with a spacious seat and room for a rear passenger. Safety and control are top priorities, featuring 4-piston large-rotor disc brakes and Bosch ABS. The bike’s 17-inch MAXXIS sport tires provide excellent traction, while the streamlined 5-inch TFT display complements the design, unifying control and performance metrics in a sleek setup.

 

Morbidelli World Première, EICMA, and Beyond

 

Morbidelli’s latest models are set for a global release in early 2025, with even more exciting innovations on the horizon. As the brand makes its grand debut at EICMA 2024, it’s clear that Morbidelli’s resurgence is only beginning. Stay tuned for further announcements as Morbidelli continues its journey to redefine the future of motorcycling.

For more information, please contact:

Morbidelli Motorcycle Communications Team  
press@morbidelli.com  
www.morbidelli.com